Why travelers prefer humans over artificial intelligence (AI): Developing and testing an AI aversion model in tourism

Date 12 Feb 2026

Time 12:30–13:30

Location Room 730A, Cheng Yu Tung Building, CUHK Business School

Speaker Professor Hyunsu Kim
Assistant Professor
Faculty of Business Administration
University of Macau

Why travelers prefer humans over artificial intelligence (AI): Developing and testing an AI aversion model in tourism