27 May 2026
11:00–12:00
LT 3, 1/F, Cheng Yu Tung Building, CUHK Business School
Prof James Petrick
Professor and Associate Department Head for Research
Arch H. Aplin III ’80 Dept. of Hospitality, Hotel Management and Tourism
Texas A&M University;
Co-Editor of the Journal of Travel Research (JTR)
Prof Robert Li
Fung King Hey Memorial Professor of Tourism Management
Director of the School of Hotel & Tourism Management, CUHK
Moderator:
Prof Lisa Wan
Associate Professor of School of Hotel & Tourism Management, CUHK
How do you transform real-world industry experience into world-class academic impact? Join us for an engaging dialogue featuring Prof James Petrick and Prof Robert Li.
This session will explore the strategic shift toward multi-study research, the integration of physiological data in tourism marketing, and proven strategies for building a world-class research lab while fostering international graduate success.
